Strategy – Phil McCoy | Portfolio

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Concept Development

Concept Development

Marketing Strategy

Feature Film Entertainment

Digital Experiential Identity Strategy

(It Came From) OUT OF THE BLUE!

Digital Experiential Strategy

Action Comedy Web Spot

Digital Strategy

Sea-Tac is Going Green

Digital Experiential Strategy

• Creative Director and Brand Strategist
• Fact and VoC based strategy development
• On-brand identity standards creation
• Cross-functional brand ambassador
• Brand center and campaign management
• Campaign and concept development
• Cross-functional team leader and collaborator
• “Lean” methodology continuous improvement
• Empowering staff manager
• Effective and persuasive communicator
• High tolerance for navigating ambiguity
• Tools: Asana, Lytho, Miro, Adobe, MS Office