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Creative Director | Brand Strategist

Working to engage, inspire and activate audiences.
  • All
  • Digital
  • Experiential
  • Identity
  • Marketing
  • Print
  • Strategy

(It Came From) OUT OF THE BLUE!

Digital Experiential Strategy

Collateral

Print

Brand Identity

Identity

Diversity

Digital

Explainer Video

Digital

Sea-Tac is Going Green

Digital Experiential Strategy

Product Simulator

Experiential

Feature Film Entertainment

Digital Experiential Identity Strategy

Book Design

Digital Print

Concept Development

Marketing Strategy

Package Design

Print

The Genie® Story

Digital

Action Comedy Web Spot

Digital Strategy

Artist Profile

Digital

Motion Graphics

Digital Experiential

Crowley Marine Services

Digital

SKILLS:

  • • Creative Director and Brand Strategist
  • • Fact and VoC based strategy development
  • • On-brand identity standards creation
  • • Cross-functional brand ambassador
  • • Brand center and campaign management
  • • Campaign and concept development
  • • Cross-functional team leader and collaborator
  • • “Lean” methodology continuous improvement
  • • Empowering staff manager
  • • Effective and persuasive communicator
  • • High tolerance for navigating ambiguity
  • • Tools: Asana, Lytho, Miro, Adobe, MS Office

Testimonials

GIFTED STORYTELLER, SKILLED COLLABORATOR

Phil is a gifted storyteller who skillfully employs words, images, and graphics as his medium of choice. His talent shines through as he takes ideas from conception to awe-inspiring results, presenting original concepts for creative and videography that evoke the perfect blend of emotion and understanding of how our brand aligns with solving our customers’ needs.

As a skilled collaborator, Phil possesses a rare talent for cutting to the core of any project or problem, transforming it into something truly remarkable. He effortlessly grasps the essence of a goal, delivering work that breaks through the noise and resonates deeply with our target audience. In addition, Phil’s unwavering dedication to Lean methodology ensures that he approaches projects with discipline, resulting in frameworks that foster both quality and efficiency.

Phil’s creative brilliance, combined with his disciplined approach, sets him apart as a problem solver and leader within our Marketing group. His contributions have been instrumental in elevating our brand and propelling it to new heights. Working alongside Phil has been both rewarding and inspiring, and I credit a significant portion of my own success as a leader to his presence on our team.

Karin Koonings
Global Marketing Head of Brand, Communications and Content, Fluke Corporation
Read more >>

Contact:

Phil McCoy

PHONE: 206-992-8234

EMAIL: phil@philmccoy.com

LINKEDIN: My Profile

RESUME: View or download a PDF.

I look forward to hearing from you.