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Creative Director | Brand Strategist

Working to engage, inspire and activate audiences.
  • All
  • Digital
  • Experiential
  • Identity
  • Marketing
  • Print
  • Strategy

Concept Development

Marketing Strategy

Action Comedy Web Spot

Digital Strategy

Brand Identity

Identity

Feature Film Entertainment

Digital Experiential Identity Strategy

(It Came From) OUT OF THE BLUE!

Digital Experiential Strategy

Explainer Video

Digital

Product Simulator

Experiential

Crowley Marine Services

Digital

Motion Graphics

Digital Experiential

Collateral

Print

The Genie® Story

Digital

Diversity

Digital

Sea-Tac is Going Green

Digital Experiential Strategy

Artist Profile

Digital

Book Design

Digital Print

Package Design

Print

SKILLS:

  • • Creative Director and Brand Strategist
  • • Fact and VoC based strategy development
  • • On-brand identity standards creation
  • • Cross-functional brand ambassador
  • • Brand center and campaign management
  • • Campaign and concept development
  • • Cross-functional team leader and collaborator
  • • “Lean” methodology continuous improvement
  • • Empowering staff manager
  • • Effective and persuasive communicator
  • • High tolerance for navigating ambiguity
  • • Tools: Asana, Lytho, Miro, Adobe, MS Office

Testimonials

EASILY SCALES TO MEET WORKLOAD FLUCTUATIONS

I’ve worked with Phil for more than 5 years – some as a peer and some as his manager. Phil brings a highly creative perspective and approach to solving business objectives. His conceptual style brings several good ideas for stakeholders to choose from. He has strong brand skills – helping people in all parts of the organization understand how to promote and protect the brand. His process orientation to the creative workflow is helpful in creating a standard way of working with stakeholders. He easily scales to meet workload fluctuations by identifying external designers and matching their specialty to the job that needs to be done.

Doug Tracy
Senior Global Marketing Operations Manager, Fluke Corporation
Read more >>

Contact:

Phil McCoy

PHONE: 206-992-8234

EMAIL: phil@philmccoy.com

LINKEDIN: My Profile

RESUME: View or download a PDF.

I look forward to hearing from you.