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Concept Development

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Concept Development

Marketing Strategy

SKILLS:

  • • Creative Director and Brand Strategist
  • • Fact and VoC based strategy development
  • • On-brand identity standards creation
  • • Cross-functional brand ambassador
  • • Brand center and campaign management
  • • Campaign and concept development
  • • Cross-functional team leader and collaborator
  • • “Lean” methodology continuous improvement
  • • Empowering staff manager
  • • Effective and persuasive communicator
  • • High tolerance for navigating ambiguity
  • • Tools: Asana, Lytho, Miro, Adobe, MS Office

Testimonials

SHOWED JUST HOW IMPORTANT [FBS] IS IN “CARPET-LAND”

It was my pleasure to work with and have Phil on my team in Fluke Networks. Phil not only delivered amazing content, but he was a true partner to the product and marketing team to develop compelling messaging and creative. Sometimes we think of FBS [Fortive Business System] in only a factory setting, but Phil showed just how important it is in “carpet-land” too – he set and maintained excellent standard work and visual management to track jobs through the funnel and instituted various measures to improve flow and quality metrics. Thank you Phil, for everything you did for our team and our customers!

Jessica Mantooth Pounds
VP, Global Strategy, Product Management and Sales Excellence, Hach
Read more >>

Contact:

Phil McCoy

PHONE: 206-992-8234

EMAIL: phil@philmccoy.com

LINKEDIN: My Profile

RESUME: View or download a PDF.

I look forward to hearing from you.