Digital: Content creation
Experiential: Trade show exhibit
Strategy: Playful storytelling for new product introduction
This fun, energetic, eye-catching video loosely follows the format of a tabloid science documentary, with many an overt homage paid to classic science-fiction films such as Close Encounters of the Third Kind, Jurassic Park, Iron Giant, and others. The resulting movie trailer was used as a premiere attraction at the American Rental Association (ARA) Trade Show, boosting foot traffic to become the highest activity booth at the show, and winning several industry awards while attracting talented engineers and managers to consider employment opportunities with the company.
