These samples have been built using two dimensional elements inside three dimensional space to tell stories and convey information.

 

In almost every case, we are animating still photographs as a budget conscious means to deliver eye-catching visuals.

Fluke Networks Digital Signage

 

Regularly updated with new products and value stories, this loop played endlessly on vertical screens inside the Fluke Networks North American trade show booth at various appearances over the last year.

 

Creative Director: Phil McCoy
Motion Graphics: Mike McCoy

Terex Logo Build

 

Set to loop endlessly on a gigantic outdoor jumbotron between appearances by Mike Rowe in the city block sized Terex booth at the ConExpo Trade Show in Las Vegas.

 

Creative Director, Terex: Phil McCoy
Creative Director, Eyeplay: Kevin Smith
Motion Graphic Designer: Barry Thompson

Genie Splash Open

 

Terex Aerial Work Platforms routinely produced operator training videos for their Genie products. The goal was to set the stage for the training experience with a higher production value title sequence that reflected the personality of the brand and set the tone for the nuts and bolts training that would follow.

 

Creative Director, Terex: Phil McCoy
Creative Director, Eyeplay: Kevin Smith
Motion Graphic Designer: Barry Thompson

Lobby Display

 

This logo build has been used in many of the Terex Aerial Work Platforms building lobbies and at trade shows around the world.

 

Creative Director, Terex: Phil McCoy
Creative Director, Eyeplay: Kevin Smith
Motion Graphic Designer: Barry Thompson