This fun, energetic, eye-catching video loosely follows the format of a tabloid science documentary, with many an overt homage paid to classic science-fiction films such as Close Encounters of the Third Kind, Jurassic Park, Iron Giant, and others. The resulting movie trailer was used as a premiere attraction at the American Rental Association (ARA) Trade Show, boosting foot traffic to become the highest activity booth at the show, and winning several industry awards while attracting talented engineers and managers to consider employment opportunities with the company.

Client: Terex AWP
Executive Producer Terex AWP: Phil McCoy
Production Company: Eyeplay
Executive Producer Eyeplay: Kevin Smith
Director: Dan Monahagn
Producer: Tiffany Davies
Director of Photography: Chris Bell
Gaffer: Vince Klimek
Audio: Nick Kolias