Spin Creative helped the people who work on Terex AWP’s Genie® Brand tell their story in a way that highlights key brand characteristics and the unique passion and spirit that pervades their culture.

After detailed planning, production began with Team Member interviews to discover the essence of the Genie Story. The interviews were thoughtfully edited and woven together to create a compelling story arc. The rest of production was launched. Crews were equipped with the Arri Alexa or Canon 5D camera packages, going into manufacturing plants and other facilities to film Team Members in action.

Terex AWP wrote their own feature article about the project in their Team Member Newsletter, The Platform.

This brand film has been enthusiastically embraced by Terex AWP Customers, Management and Team Members.