Spin Creative helped the people who work on Terex AWP’s Genie® Brand tell their story in a way that highlights key brand characteristics and the unique passion and spirit that pervades their culture.

After careful planning, production began with Team Member interviews to discover the essence of the story. The interviews were then carefully woven together to create a unified voice for the piece. Then, with the subject matter of the story in place, the rest of production was completed, crews were equipped with the Arri Alexa or Canon 5D camera packages, going into manufacturing plants and other facilities to film Team Members in action. As the Genie Story was coming to life on screen, the decision was made to add extra days to the shoot schedule to be sure nothing was missed.

ThePlatform_ThumbTerex AWP wrote their own feature article about the project in their Team Member Newsletter, The Platform.

This brand film has been enthusiastically embraced by Terex AWP Customers, Management and Team Members.

Client: Terex AWP


  • Production Company: Spin Creative
  • Director: Matthew Billings
  • Executive Producer: Phil McCoy
  • Line Producer: Phil McCoy
  • Director of Photography: Chris Bell
  • Director of Photography: Chris Towey
  • Director of Photography: Scott Gwin (interviews)
  • Gaffer: Dennis Hollyfield
  • Audio: Nick Kolias
  • Editor: Scott Gwin