Spin Creative was contracted by Traina Design to craft this video for Ion Torrent’s Proton Sequencer™. The device can sequence an entire human genome in less than a day. The video was used as part of a marketing campaign for the launch of the device. Spin Creative shot on location in San Francisco with the Arri Alexa to capture simple yet stylish interviews, dramatic portraits and eye-catching b-roll of the device in a dramatically-lit lab.

Client: Ion Torrent


  • Agency: Traina Design
  • Production Company: Spin Creative
  • Director: Matthew Billings
  • Producer: Phil McCoy
  • Director of Photography: Chris Bell
  • 1st AC, Data Manager: Rod Williams
  • Gaffer: Alan Steinheimer
  • Editor: Eric DeHart
  • Talent: Stars The Agency