The Genie Team at the show.The Genie Team at the show.
Unidentified trade show attendees and Genie Team Members.Unidentified trade show attendees and Genie Team Members.
Genie Team Member, Merry Parisotto, tests YouBoom performance.Genie Team Member, Merry Parisotto, tests YouBoom performance.
Unidentified trade show attendee.Unidentified trade show attendee.
Andy Bull, Genie Customer, tries his hand at the simulation with guidance from Tommy Northrop, Genie Training Manager.Andy Bull, Genie Customer, tries his hand at the simulation with guidance from Tommy Northrop, Genie Training Manager.
Genie Director of Service, Steve Gooding, tests the quality of the simulation.Genie Director of Service, Steve Gooding, tests the quality of the simulation.
Actual image from the YouBoom simulation.Actual image from the YouBoom simulation.
Actual image from the YouBoom simulation.Actual image from the YouBoom simulation.
The mission objective. Actual image from the YouBoom simulation.The mission objective. Actual image from the YouBoom simulation.
Actual image from the YouBoom simulation.Actual image from the YouBoom simulation.
Actual image from the YouBoom simulation.Actual image from the YouBoom simulation.
The YouBoom installation with the operator platform, screen and controls to the left. On the right, screens for the audience to see what what the operator is doing and individual performance scores.The YouBoom installation with the operator platform, screen and controls to the left. On the right, screens for the audience to see what what the operator is doing and individual performance scores.
  • The Genie Team at the show.
  • Unidentified trade show attendees and Genie Team Members.
  • Genie Team Member, Merry Parisotto, tests YouBoom performance.
  • Unidentified trade show attendee.
  • Andy Bull, Genie Customer, tries his hand at the simulation with guidance from Tommy Northrop, Genie Training Manager.
  • Genie Director of Service, Steve Gooding, tests the quality of the simulation.
  • Actual image from the YouBoom simulation.
  • Actual image from the YouBoom simulation.
  • The mission objective. Actual image from the YouBoom simulation.
  • Actual image from the YouBoom simulation.
  • Actual image from the YouBoom simulation.
  • The YouBoom installation with the operator platform, screen and controls to the left. On the right, screens for the audience to see what what the operator is doing and individual performance scores.

This aptly named, “YouBoom,” video game allows an operator to experience a real-time simulation of operating a Genie® Z™-45/25 articulated boom product, without leaving the ground. Outfitted in a safety vest and lanyard connected to an actual Z™-45/25 platform, the mission is to maneuver the virtual boom and platform into the precise position of the “golden platform.” After a virtual pre-operation inspection, operators will choose from three levels of difficulty (easy, medium and hard) and get to work, navigating through replicated jobsite hazards and obstacles. The program keeps individual scores based on performance.

The video clip above captures a linear view of the “medium” difficulty mission. The operator first inspects the work area on foot, then enters the Z™-45/25 platform and operates the controls to achieve the mission objective.

The simulator was very successful increasing foot traffic in the booth; spectators would surround the display and watch the screen and cheer as individuals tested their skill. The quality of the simulation competed head to head with the look and feel of current game technology. People were impressed by the realistic performance and physics of the simulator. Many waited in line for an opportunity to operate the simulator and returned on subsequent show days for additional turns. It became obvious as groups came through and competed for best scores that bragging rights were at stake.

A post trade show survey named YouBoom as the most popular feature of the Genie booth.

Client: Terex AWP

Credits:

  • Executive Producer: Phil McCoy
  • Creative Director: Phil McCoy
  • Training Manager: Tommy Northrop
  • Director of Product Safety: Rick Curtin
  • Marketing Solutions Manager: Marla Williams
  • Software Development: 3DI
  • Display: Freeman