This fun, energetic, eye-catching video loosely follows the format of a tabloid science documentary, with many an overt homage paid to classic science-fiction films such as Close Encounters of the Third Kind, Jurassic Park, Iron Giant, and others. The resulting movie trailer was used as a premiere attaction at the ARA Trade Show, boosting foot traffic to become the highest activity booth at the show, and winning several industry awards while attracting talented engineers and managers to consider employment opportunities with the company.

The popularity of the trailer was so widespread in the industry, it was translated into languages. The Spanish version can be seen below.

Client: Terex AWP


  • Executive Producer: Phil McCoy
  • Production Company: Eyeplay
  • Executive Producer: Kevin Smith
  • Director: Dan Monahagn
  • Producer: Tiffany Davies
  • Director of Photography: Chris Bell
  • Gaffer: Vince Klimek
  • Audio: Nick Kolias