Microsoft Learning asked Spin Creative to produce a web commercial (see teaser below) and a marketing video (above) as part of a campaign launch for a new Microsoft Certified Trainer (MCT) portal. We created videos that grabbed attention and helped get the MCT community excited about the new portal and its offerings. The creative concept for the videos is based on using a “Kung Fu” TV show parody approach, featuring a Master Kung Fu expert (“Master Pro”) teaching wisdom to his students about the MCT Portal, the importance of its launch, and highlighting key features of the portal.

Client: Microsoft Learning


  • Production Company: Spin Creative
  • Director: Matthew Billings
  • Producer: Phil McCoy
  • Script Supervisor: Phil McCoy
  • Director of Photography: Chris Towey
  • Gaffer: Kennan Muzzy
  • DIT: Scott Gwin
  • Makeup: Jeanne Kobayashi, Shawn Shelton
  • Stylist: Siobhan Macdona
  • Virtual Set: Barry Thompson & Eric Bucey