Award Winning Custom Music
- Jan 21, 2014
- By Phil McCoy
- In Creative Director, Executive Producer, Music Production
- 0 Comments
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It’s rare when a corporate theme song is inspiring and fun and played by team members and their families just because it’s a good song. But that’s what happened with “A New Terex in Town,” a team member penned song that launched a wave of demand for ringtones, sheet music, more songs, and the creation of a band to perform at trade shows and other events. A New Terex in Town became the theme song to introduce Terex to customers, share holders and team members at meetings and events all over the world. Disks are given away with products sold and heard as the on-hold music on calls to most global facilities. Several more songs were produced and recorded to support corporate themes including one for the Genie® brand.“Genie Blue” was singled out from over 8,500 entries to receive an Award of Distinction for Best Inspirational Song and Best Production of an Original Song from the Communicator Awards organization. |
Client: Terex Corporation
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Phil McCoy
I'm an award-winning Creative Director and Executive Producer with skills in visual storytelling for brands. I've produced and directed countless videos and photoshoots, and have created design solutions for popular brands including Fortune 500 companies. I've even produced a feature-length, science-fiction action-adventure film. Through it all, my love for visual storytelling has only grown.
